BRANDING SAMPLES
“Design is the silent
ambassador of your brand.”
— Paul Rand —
An Association Rebrand
BEFORE
AFTER
Creating An Advocacy Brand
Leading with the tagline quickly explained what White Coat Waste was. That was an essential element to developing this brand. We broke away from the typical red and blue advocacy campaign colors, and surprised audiences with our unconventional color scheme. While working under the backbone of good advocacy design, we also pushed boundaries and created a memorable brand that stood out.
Subtle Changes Make a Big Brand Impact
OLD LOGO
NEW LOGO
This client had built a strong brand identity through many years. The need to modernize and update the brand to be more flexible for social, digital and print was evident. However, the client wanted to keep a strong tie and consistency to their previous brand so that members continued to recognize them
Designing For Change
Building a brand for an organization that fights for Veterans rights, health care, voting and more, is an honor. From the colors and fonts, to the logo mark, marketing materials, social, advertising, reports and books; brand was the backbone of all creative produced.Both a square and horizontal format were created for flexibility in use.
Logo Examples
